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Home Page > Services Offered > Investment Services > Risk vs Return

Risk vs Return

There’s no such thing as a risk free investment; risk and return are always linked.

When selecting investments you need to strike a balance between the risk you’re prepared to accept and the return you want. This is a very personal decision.

A frequently quoted yardstick is the “sleep test” which recommends that you only put your money into investments that allow you to sleep at night.

That’s why understanding the fundamental issues of the investment market is so important; the greater your understanding, the more comfortable you’ll be with your investments.

At some stage in the investment cycle, all investment sectors, except cash, are likely to produce a negative return (getting back less than you originally invested). However, generally the longer the investment is held, the lower the risk of a negative return.

 

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Charter Financial Planning Limited ABN 35 002 976 294 AFS License No. 234665
Registered Office: AXA Australia Centre, 750 Collins Street, Melbourne, Vic 3008
As at 30th March 2011, AXA Asia Pacific Holdings Limited and all of its Australian and
New Zealand subsidiaries ceased to be members of the Global AXA Group and became members of the AMP Group.